WISeKey and the Swiss Football Association proudly announce a licensing partnership to launch the SFVASF Official App of the Swiss National Team
Geneva, 28 May 2014— WISeKey SA and the Swiss Football Association (SFA) have developed the SFV ASF Official App of the Swiss National Team allowing the SFA to be at the forefront of fans social media initiatives and create an online Swiss football ecosystem.
The SFV ASF Appgenerates digital identities for fans and harnesses original content created by the players and the SFAvia social media platforms, and further enriches this with exclusive content from theplayers and the SFA, thus empowering their fans’ mobile experience, creating a rich Social CRM platform. WISeKey has concluded similar projects with Real Madrid for their fans in China, FC Barcelona, Flamengo and Vasco footballfans all over the world, and lately with ORACLE TEAM USA, winners of the 2013 America’s Cup. WISeKey has currently 12 more clubs joining WISfans, to be announced shortly, creating a global identity ecosystem for digital certified fans.
The Swiss National Teamwill be the first national football team using this technology and will be very beneficial to capture allsocial media interactions around the team.
The SFV ASF app taps into the Swiss National Teamfanecosystem (match reports, videos, photos, fan-supported social campaigns, Twitter, Facebook etc.), to bring fans the most exciting and relevant content. WISfans providesthe fans with real-time interaction with their favorite players and the team, as well as fun digital features such as biometric resemblance comparisons to players, and games. The Partners of the Swiss National Team will also be integrated into the app, so they can integrate their respective social media campaigns.
“We are delighted to launch the SFV ASF Official App of the Swiss National Teamwith the SFA, allowing them to connect with their fans ecosystemand federate all Swiss fansunder one app. This new app is also a great way for WISeKey and the Swiss National Team to leverage their online presence and is part of the strategy to bring WISeKey Cyber Security services directly to Swiss consumers”, said Carlos Moreira, Founder and CEO of WISeKey.
“This new SFV ASF app allows us to have a new and innovative relationship with our fans while we increase our digital footprint. With this app the Swiss National Team definitely enters into the social media mobile world, developing one more tool of relationship between its members and fans”, said Alex Miescher,General Secretary.
Download the app at wisfans.com/sfv/
More information onwww.football.ch/app
Press contacts: WISeKey, Satu Kulmala, Tel +41 22 594 3005, skulmala@wisekey.com