WISeKey is Revolutionizing the Luxury World by Protecting Brands Hublot, Dior and Chris & Cris

Geneva, 12 April 2011 – WISeKey is revolutionizing the luxury world by protecting brands such as Hublot, Dior and Chris & Cris with its patented Digital Brand Protection Solutions. A completely new way of protecting luxury brands whilst fighting counterfeiting, boosting sales, providing a private social network for brand fanatics and offering a lifelong bond with the customer emerged this year at Basel World. WISeKey’s brand protection technology, WISeAuthentic, offers personalized solutions for digitally identifying authentic brand items, and also provides direct sales information to the manufacturer and allows control over the grey market, is now used by luxury brands Chris & Cris, Dior, and Hublot, with more and more brands joining the fight against counterfeiting.
The technology consists of creating an electronic guarantee certificate with an algorithm, which contains the item identity code and is securely stored on a SmartCard that also enables privileged access to a reserved space on the brand’s website. Sales outlets and clients are able to use the SmartCard to check instantly online if the watch is genuine. This combination provides a fail-safe solution, impossible to replicate, at a fraction of the amount lost in sales due to counterfeits.
WISeKey has gone even further this time and developed a wearable solution for Chris & Cris, a Spanish-based luxury garment company, which was announced at MIT associating the luxury garment with an exclusive social network, blending corporate identity and brand awareness in a new generation of VIP social network.
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